A massive amount of agro-based products gets wasted every year in Bangladesh due to lack of proper distribution or marketing, transportation and preservation, for which the government, the farmers and everyone related have to face huge financial loss. To ensure the farmers get fair price for their products, the consumers get quality product in a fair price and to deal with the challenges caused by the impact of COVID-19 through the trained young coordinators in production, processing and marketing of regional agro-based products, a sustainable social development based e-commerce platform through public-private partnership without any allotment of government money, paikarisale.com (http://www.paikarisale.com/) has been launched. This project has been initiated by the Department of Youth Development of the Ministry of Youth and Sports and operated by Spellbound Leo Burnett and The Earth Society.